CCTTA nature themed festival dreamed up and delivered on behalf of the Blackburn BID (Business Improvement District) working in partnership with a range of town centre organisations and businesses including The Mall, Blackburn Market, Blackburn Cathedral, the museum and library. The countryside theme was used to animate a range of spaces and drive footfall to shopping areas which people might otherwise not have visited.

Utilising dynamic branding and a targeted marketing campaign the event attracted 29,000 additional visitors to the town centre in 6 hours. The museum reported an increase of an average 80 visitors to 1500.

Finalist, Lancashire Tourism’s Event of the Year 2015

Blackburn BID’s Countryside Comes to Town from Wayne Avanson on Vimeo.

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