A nature themed festival dreamed up and delivered on behalf of the Blackburn BID (Business Improvement District) working in partnership with a range of town centre organisations and businesses including The Mall, Blackburn Market, Blackburn Cathedral, the museum and library. The countryside theme was used to animate a range of spaces and drive footfall to shopping areas which people might otherwise not have visited.
Utilising dynamic branding and a targeted marketing campaign the event attracted 29,000 additional visitors to the town centre in 6 hours. The museum reported an increase of an average 80 visitors to 1500.
Finalist, Lancashire Tourism’s Event of the Year 2015